Being found on Google for typing in your business name doesn’t automatically mean getting a good placement in the search results. The aim is to be found if someone does not know your company. Users then type a specific product or service into the search bar. If your business offers this product or service, you now want to appear high in the results here. And that’s exactly what seo toronto does.
Why is seo toronto important for the interior design business?
Less than 1% of all clicks in a Google search are hits on page 2. Interior design companies whose website is not on page 1 are therefore almost non-existent online. And by far the most clicks are on page 1 on position 1, while only about half click on position 2.
By placing your own website at the top of the search results, companies can reach many people who are looking for their product or service.
How does SEO work for interior design businesses?
The goal of search engine optimization is not to optimize the search engine, but to optimize the website for the search engine. It’s about making the website understandable for Google and for the users in order to provide the best answer to the search queries.
In order to rank high in search results, the following well-known and most important ranking factors must be considered.
Good, unique, value-added content gives users the answers they’re looking for, making it relevant to Google search results.
Technical SEO is about ensuring that the technical foundation is right. That the page is well structured and that Google can access the website. Known factors are the HTTP encryption, the loading speed, the meta tags and the structuring of content with H headings.
The majority of searches are made from mobile devices. Google therefore primarily searches and evaluates the mobile version of a website. A mobile-friendly view of the website in a responsive design and easy to use for mobile users with short loading times is, therefore, an important ranking factor.
Links from other sites are evaluated by Google as a recommendation. It’s not just about the quantity, but also the quality of the linked pages. Equally important is the internal link structure. In which reference is made from one subpage to the other within your own website.
Google monitors user behaviour when searching. Which search result did the user click? How long did the user stay on the website? Google evaluates this interior design user behaviour as a signal as to whether the website has given the correct answer to the search query. It adjusts the ranking accordingly for the next identical or similar search queries.