Social media networks have made it possible for content creators to build their brand and earn on their platforms in ways where both parties benefit. As a result, a number of social media platforms are increasingly becoming ideal and essential channels for content creators to gain, connect and interact with audience as well as earn an income from what they do through the platforms they are engaged in.
Launched in 2010, Instagram was well-received and is now one of the most popular and utilized social networking app worldwide. Derived from its number of worldwide advertising audience reach, Instagram was reported to have over 1.452 billion users across the globe as of April 2022. At its most basic, the app enables users to share photos and videos on the platform. It also comes with a filter feature allowing users to adjust the color of their photos giving them more appeal.
Why Interior Designers Need To Explore And Use Instagram
If you are an interior designer without any presence on Instagram, you are losing a lot of cardinal opportunities for self-promotion and marketing. It being a photo-sharing social networking app, Instagram is highly visual where users are encouraged to be creative and unique. This makes the app an excellent channel for interior designers to showcase not only their work but also their capabilities as a designer.
When looking at it on a deeper level, there are common characteristics that Instagram and interior designers share. One is that both are visually and aesthetically heavy. Another is that creativity and particularity increases one’s chance to hit the mark and succeed. Merging creativity and particularity together makes a perfect fusion and seamless combination.
In terms marketing, Instagram is an outstanding platform as it has the right features for interior designers to visually present their interior design to netizens. In addition, with the incredible global reach of Instagram, interior designers have the vantage to gain followers which they can potentially convert to clients.
If you still aren’t convinced of how Instagram is a relevant and valuable self-promotion and marketing tool for interior designers to maximize, here are a few more reasons:
- Instagram can be a permanent, not to mention free, venue for you to use as your own digital showroom to spotlight and curate your work.
- Since the platform is where you share work, it is also a venue where you showcase your talents and skills as an interior designer, you at the same time make known your signature style and brand distinguishing you from other interior designers.
- Making the most and best use of Instagram, you increase brand recognition and impress and engage your audience which you can potentially gain as followers and convert to clients.
- The more followers and supporters you gain, the more shares and engagements you get which increases the opportunities for your name and work as an interior designer to be known and discovered by more audience.
Whether you use Instagram to promote and market your name and work, or simply want to showcase your taste, style and great eye for design and details, Instagram is the platform to explore. If you want to give your content and profile a boost to gain more audience engagements, check out what SMM-World has to offer.